RE (pronounced aR-EE) is a slow fashion brand that I conceptualized and created from beginning to end.
RE is targeting the largest supporters of fast fashion, late millennials, and early gen-z females.
The brand is built off of the idea of taking our garbage and pollution and repurposing them into something new and pure. Thus, all of the graphic elements in the RE brand are natural shapes and patterns found in the trash that we leave lying in the streets.
The ad campaign for RE is meant to make slow fashion and caring for your clothes trendy (thus successfully reaching the target audience) through the use of free merch, a repeated call to action, and social media tactics to build and maintain a relationship with the consumers.
This project holds a very special place in my heart and I hope to transform it into a real company someday
This Instagram campaign video is meant to be a pretty video that girls would repost on their Instagram stories to inspire their friends, but that will also lead the target audience to RE socials.